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Big Data Characterized in terms of V’s

  • Volume: Refers to the amount of data. Big Data often has thousands of entities or elements in billions of records.
  • Velocity: Refers to the speed at which data is captured, generated, or shared. Big Data is often generated and can also be distributed and even analyzed in real-time.
  • Variety / Variability: Refers to the forms in which data is captured or delivered. Big Data requires storage of multiple formats; data structure is often inconsistent within or across data sets.
  • Viscosity: Refers to how difficult the data is to use or integrate.
  • Volatility: Refers to how often data changes occur and therefore how long the data is useful.
  • Veracity: Refers to how trustworthy the data is.

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