Identify and Analyze Stakeholders
A stakeholder is any person or group who can influence or be affected by the Data Management program. Stakeholders can be internal to or external to the organization. They include individual SMEs, senior leaders, teams of employees, committees, customers, government or regulatory agencies, brokers, agents, vendors, etc. Internal stakeholders can come from IT, operations, compliance, legal, HR, finance or other lines of business. External stakeholders can be influential, and it is important that their needs be accounted for by the Data Management Organization.
A stakeholder analysis can help the organization determine the best approach to engaging participants in the data management process and leveraging their roles within the operating model. Insight gained from the analysis is also helpful in determining how to best allocate time and other limited resources. The earlier this analysis is conducted, the better, since the more the organization is able to anticipate reactions to change, the more it can plan for them. A stakeholder analysis will help answer questions like:
- Who will be affected by data management?
- How will roles and responsibilities shift?
- How might those affected respond to the changes?
- What issues and concerns will people have?
The analysis will result in a list of stakeholders, their goals and priorities, and why those goals are important to them. Figure out what actions are needed for stakeholders based on the analysis. Pay particular attention to what needs to be done to bring along critical stakeholders, those that can
make or break an organization’s data management success, especially its initial priorities. Consider:
- Who controls critical resources?
- Who could block data management initiatives, either directly or indirectly?
- Who could influence other critical constituents?
- How supportive stakeholders are of the upcoming changes?
Involve the Stakeholders
After identifying the stakeholders and a good Executive Sponsor, or a short list from which to choose, it is important to clearly articulate why each of the stakeholders should be involved. They may not jump at the chance. The person or team driving the data management effort should articulate the reasons each stakeholder is necessary to the success of the program. This means understanding their personal and professional goals, and being able to link the output from data management processes to their goals, so they can see a direct connection. Without an understanding of this direct connection, they may be willing to help out in the short term, but they will not provide long-term support or assistance.
Click Here for the Post: Build the Data Management Organization – Part 01
You might be Interested in Reading of:
