NoSQL Column-Oriented Database is also known/called Columnar Database, Column Store Database and C-Store.
Column-Oriented Systems have been developed as Hybrids Capable for both OLTP and OLAP operations with some of the constraints. Column-Oriented Systems suitable for both OLAP and OLTP roles. Keep in mind that both OLTP and OLAP are the Online Processing Systems. OLTP stands for Online Transactional Processing System, while OLAP is Online Analytical Processing System.
Indeed, Columnar Databases are preferable and well-suited for OLAP workloads e.g., Data Warehouses, and great for Analytics and Reporting purposes with the abilities to hold large amounts of data without adding a lot of overhead. It is Less Suited for OLTP Workloads. In Columnar Database, the Data is stored as each row of a column will be next to other rows from that same column.
Row-Oriented Databases are well-suited for OLTP like workloads which are more heavily loaded with interactive transactions. For example, retrieving all data from a single row is more efficient when that data is located in a single location (Minimizing Disk Seeks), as in row-oriented architectures. Row-Oriented Databases are fast at retrieving a row or a set of rows but when performing an aggregation it brings extra data (columns) into memory which is slower than only selecting the columns that you are performing the aggregation on.